Fexon Technology Ltd|Fexon Technology Ltd news: From value war to the price war

Fexon Technology Ltd reports: Housongrong, 2008 Konka will continue to innovation as the core to translate into differences in means, focusing on promoting the application of technology and industrial design innovation, and quality in research and development, quality manufacturing, marketing quality on the basis of full realization of the value of business.

According to reports, China's color television market in 2008 the total volume of retail sales will reach a record 140 billion yuan, up 28 percent, in 2009 to more than 50 billion yuan, the Olympic Games will be held and rural markets for the color TV industry provides another great development opportunities. However, constrained by the core components of the foreign brands and the strong impact of domestic color TV enterprises are also faced with a severe test. In this regard, Housongrong that Konka has made full preparations will not be a low-cost price war, but in technological innovation and better differentiated products to meet consumer demand, gaining market share.

Housongrong disclosed, Konka value of the war, including the two major strategies, the first is the flat-panel industry partners joining, and gradually involved in the core technology, in order to create more stable relations of cooperation to enhance the speed of product development, strengthen market responsiveness. Second, we should actively increase the intensity of the opening of the market in rural areas, mainly in the stable cities chain on the basis of sales channels, and, with new construction in rural areas of the countryside and home appliances, launched a series against the rural market, and aimed organized planned promotions and products public welfare activities, large-scale comprehensive stimulate the rural market, especially in rural flat-panel TV market.(Fexon Technology Ltd)