Fexon Technology Ltd: IBM bring to Lenovo what in the end

Fexon Technology Ltd reports: Three years ago, Lenovo's acquisition four times the total assets of the United States in its own IBM's personal computer business, have left many in the industry suspect. Even today, many people are questioning this "Chitianxiang" transnational performances: IBM to Lenovo brought in the end?

"From the native of famous Chinese brands to the global brand in the world, will be managed from one of the China market to the global business operations of transnational corporations." Lenovo Chairman of the Board, members of the CPPCC National Committee, Yang Yuanqing, Lenovo now this definition.

Swallow "as" Lenovo did not, as some people had worried, because "dyspepsia and Chengsi": Over the past three years, Lenovo's turnover jumped from 3 billion US dollars to 17 billion US dollars, the global computer sales from the more than 400 million units grow to more than 2,000 million, profit more than quadrupled. IBM's PC business last year loss of over 200 million US dollars, has turned deficits into profits.

"Last year, and the performance of the world's top 500 compared to Lenovo is expected to burst into the world's top 500." Yang said.

Yang admitted that the past three years the biggest increase in Lenovo enterprise size, profitability, expansion and brand management capabilities. As we all know, now Lenovo in the global personal computer market share amounted to eight percent, second only to Hewlett-Packard and Dell. (Fexon Technology Ltd)

With the IBM brand channels to promote the Lenovo brand, Yang Yuanqing considered to be "the most intelligent" approach. Of course, Lenovo, this is the most effective way. Lenovo in the past expand overseas markets, the biggest problem they encounter in brand awareness is low, "We are acquiring IBM's personal computer business associations."

IBM this "elephant" to the Lenovo desired effect. With the original IBM signed a five-year transition period brands, but think two years in advance to give up the IBM brand "in the past, the IBM PC customers have to accept the Lenovo brand."

As the first brand of personal computers Lenovo's IBM brought addition to a large international procurement, operations, sales platform, but also because of this global resource sharing.

What is meant by "the world is flat?" Yang explained that, for all enterprises, the resources are equal. "Regardless of your company in the world which, you can be equal use of global resources. Course, what kind of process the allocation of these resources, what kind of IT systems to business processes curing down there is a need for research." Yang Yuanqing said.

"Now our product and technology development is the 'triangle' structure, the United States is the leading edge of technology, Japan's stringent process, fine, China has efficiency advantages." Yang said, "use of the triangle, we can maintain the technological innovation is the forefront of the product is a high-quality, and high efficiency. "

The latest edition of the American mainstream media magazine, "Business Week" reports the cover entitled "The design of the perfect PC," and using a six versions of the report as a Lenovo PC products. Concerned, it means that, from the Beijing Zhongguancun out of this Chinese enterprises, is to be multinational companies as recognized by the mainstream American society. "Traveled around the world not only in China, China has created more." Yang said.

Yang Yuanqing, Lenovo now proudly in the management of the layout: the management of the former 20 management staff from China, the United States, France, Britain, the Netherlands and India and other 10 countries. Yang admitted that this "multinational force" After careful planning and preparation. "Lenovo multinational culture and mature management processes have been integrated."(Fexon Technology Ltd)